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WestJet Group, a leading force in Canadian aviation and vacation services, has announced the appointment of Marek Andryszak as the new President of Sunwing Vacations Group, effective March 16, 2026. Andryszak’s appointment comes after the retirement of Andrew Dawson, who announced his decision to step down in 2025. This strategic move is set to shape the future of Canada’s vacation market as Sunwing Vacations looks to strengthen its position as a market leader.
Marek Andryszak brings a wealth of experience to the role, with over 25 years of senior leadership in the tour operator sector. His expertise, honed at prestigious companies like DSR Hotel Holding and TUI Group, has seen him lead major initiatives that drive international growth, modernize distribution channels, and strengthen cost management. His track record in product development and operational leadership aligns perfectly with WestJet’s vision for the future of its vacation business.
John Weatherill, Chief Commercial Officer at WestJet Group, expressed his excitement about Andryszak’s appointment. He emphasized Andryszak’s global perspective and ability to build high-performing teams, qualities that will be essential in shaping the strategic direction of Sunwing Vacations. Weatherill believes that Andryszak’s leadership will be crucial in expanding Sunwing Vacations’ influence in Canada and beyond.
In a statement, Andryszak shared his enthusiasm about joining the WestJet Group and taking on the leadership role at Sunwing Vacations. He expressed that he was excited to lead the company at such a pivotal time, particularly as Canada’s travel market continues to grow. Andryszak looks forward to working closely with the talented teams at Sunwing Vacations to deliver exceptional vacation experiences for Canadian travellers.
He also mentioned that his family is looking forward to their move to Toronto, marking a new chapter for both his professional and personal life. His deep appreciation for cultural diversity and leadership in global business ventures are expected to bring a fresh perspective to Sunwing’s operations.
Sunwing Vacations Group is the vacation division of WestJet Group, encompassing leading Canadian vacation brands such as Sunwing Vacations, WestJet Vacations, WestJet Vacations Québec, and Vacation Express. It also includes the growing retail businesses SellOffVacations.com and Luxe Destination Weddings. Together, these brands make up the largest vacation provider in North America.
As the largest vacation operator in the region, Sunwing Vacations Group has played a pivotal role in shaping the Canadian vacation market. The company offers a wide range of vacation experiences, from sunny getaways to luxurious destination weddings. The Sunwing brand is recognized for its excellence in providing accessible and affordable vacations for Canadians, making it a household name for vacation travel.
With Andryszak at the helm, Sunwing Vacations Group is poised for a new era of growth. His experience and leadership will be instrumental in steering the company toward new heights. As the tourism industry continues to recover and grow, WestJet Group is strategically positioning itself to meet the evolving demands of Canadian vacationers.
Under Andryszak’s leadership, the group is expected to focus on expanding its market share within Canada and possibly beyond. Sunwing Vacations’ portfolio is extensive, offering packages to a variety of destinations, from the Caribbean to Central America, Europe, and beyond. The company is set to meet the needs of travelers seeking value, quality, and unforgettable vacation experiences.
Andryszak’s leadership philosophy is rooted in his deep understanding of the vacation market and his ability to innovate. His leadership at Sunwing will likely focus on leveraging technology and modern distribution channels to provide more convenient and accessible travel options. The future of Sunwing Vacations looks promising under his guidance, as the company strives to stay ahead of industry trends and deliver on its promise to create memorable travel experiences for Canadians.
The growing demand for vacation packages within Canada, particularly for warm-weather destinations and all-inclusive resorts, presents significant opportunities for Sunwing Vacations. As the world slowly recovers from the pandemic, Canadians are eager to explore new destinations, and Sunwing is well-positioned to meet this demand with Andryszak at the forefront.
As Andryszak transitions into his new role, the focus for Sunwing Vacations will be to enhance customer satisfaction, refine its product offerings, and further solidify its position as the leader in Canada’s packaged tour market. The company has already seen success in expanding its reach and product range, and Andryszak’s strategic direction will only strengthen these efforts.
The vacation sector in Canada continues to be one of the most competitive and dynamic industries. With Andryszak’s leadership, Sunwing Vacations is set to continue its growth trajectory and offer Canadians the best possible vacation experiences for years to come.
The appointment of Marek Andryszak as President of Sunwing Vacations Group marks a pivotal moment in the company’s history. With his proven expertise and leadership capabilities, Andryszak is set to drive the company to new heights. The future of Canada’s vacation travel market looks bright, and Sunwing Vacations is ready to continue leading the charge in providing exceptional vacation experiences to Canadians.
This marks the beginning of a new chapter for Sunwing Vacations Group, one that will see it continue to lead the Canadian tourism industry while providing unparalleled experiences to vacationers across the nation.
[Image Credit:WestJet]
